Privacy Policy

This Privacy Policy describes Factual Soft Company LLC's ("Factual Soft," "we,"

"us," or "our") practices regarding the collection, use, and disclosure of information we collect

from and about you when you use our cloud-based and desktop software applications, including without

limitation the Rapid Lens family of products (Rapid BI Catalog™, RapidDox™ for Tableau, RapidDox™ for Power BI, and Rapid Hub™) (collectively, the "Service").

The Service is provided through our website located at https://rapidlens.com (the "Website").

We take our obligations regarding your privacy seriously and have made every

effort to draft this Privacy Policy in a manner that is clear and easy for you to understand. By

accessing or using the Website or the Service, you agree to this Privacy Policy, our Acceptable Use

Policy, and, as applicable, our Terms of Service for cloud-based software services and our End User

License Agreement for desktop software.

Account & Profile Information

We collect certain personal information, such as your name and email address,

when you register for an account on our Website. Your user name, email address, other information

required by our registration and onboarding process, and any optional profile information that you

elect to associate with your account is referred to herein as your "Profile Information."

Payment Information

We utilize third-party payment processing companies to collect payment

information, including your credit card number, billing address, and phone number. We share this

payment information with the third-party processing company as detailed in Section 6: How We Share Your Information. We do not store your payment

card details on our servers.

Communications

We may use your email address to send you Service-related notices (including any

notices required by law, in lieu of communication by postal mail). We may also use your email

address to send you announcements and information about other products or services that you may be

interested in (together, the "Marketing Messages"). You may opt out of receiving Marketing Messages

at any time by following the unsubscribe instructions provided in any Marketing Message or by

contacting us through our Website.

Even if you are not a registered user, if you email us or contact us through the

Website, we may retain a record of such communication, including your email address, the content of

your email, and our response.

Referrals & Invitations

If you choose to use our invitation service to invite a colleague to the Service,

we will ask you for that person's contact information and automatically send an invitation. We store

this information to send the invitation, to register your colleague if the invitation is accepted,

and to track the success of our referral program.

If you subscribe to or purchase a license for the Service, your use will involve

you uploading or inputting various data and content—such as Tableau workbook metadata, data source

connection details, calculated field definitions, and related BI artifacts—into the Service for your

own business purposes (together, the "Business Data").

You, as our customer, control how your Business Data is shared once you obtain

the output provided by the Service. When providing the Service, Factual Soft only processes metadata

contained in your Business Data on your behalf and in accordance with your instructions. Our Service

contains automated processes that allow customers to control how they process the Business Data they

input, and we do not typically control these processes or store such data other than as necessary to

provide the Service.

Important: Business Data uploaded through the Service is stored

only temporarily and is automatically deleted upon the completion of an online session unless

otherwise specified by your subscription plan. We do not perform backups of your Business Data.

Factual Soft may access your Business Data only as necessary to:

Maintain, provide, and improve the Service

Resolve a support request from you

Investigate a good-faith belief that such Business Data violates our Acceptable Use Policy

Comply with applicable law, regulation, or valid legal process

Analyze aggregate and anonymized data to improve how the Service is used

If you are not our customer but believe that your personal information is used by

our customer in the context of the Service, please refer to the privacy policy of our customer who

collected and inputted your personal information into the Service.

Log Files & Usage Data

When you use the Service, our servers automatically record certain information,

including your web request, Internet Protocol (IP) address, browser type and settings,

referring/exit pages and URLs, number of clicks and how you interact with links, domain names,

landing pages, pages viewed, date and time stamp information, and similar data. Log files help us

monitor, analyze, improve, and maintain the Service.

Device Information

We collect device-specific information such as the type of device you are using,

its operating system, and, with respect to mobile devices, mobile network information. We may

associate this device information with your Service account to customize and analyze your

experience.

Location Information

We may collect and process general location information derived from the IP

address of the device from which you access the Service. Location data may be used in conjunction

with other data to improve the relevance of our services.

Information from Other Sources

Where permitted by applicable law, we may collect information about you from

other sources, including through interactive applications (e.g., mobile devices, third-party

services), from co-branded partner websites (e.g., our social media pages), and from commercially

available sources (e.g., data aggregators and public databases).

Combining Information

Please note that all of the information we collect about you may be combined,

including to help us tailor our communications to you and to develop and improve our services.

Rapid BI Catalog uses technologies like cookies, pixel tags, and web beacons to

provide, monitor, analyze, promote, and improve the Website and the Service. For example, a cookie

is used to remember your user name when you return to the Website and to improve our understanding

of how you interact with the Service.

You can block cookies by adjusting your browser preferences; however, some

features of the Website and Service may not function properly if cookies are disabled.

We may utilize third-party analytics services, such as Google Analytics, to help

us understand usage patterns. To opt out of Google Analytics tracking, please visit: https://tools.google.com/dlpage/gaoptout/.

We honor the Global Privacy Control (GPC) signal. Where we detect a GPC signal

from your browser, we will treat it as a valid opt-out request for the sale or sharing of personal

information under applicable state privacy laws.

As Directed by You

We display your Profile Information on your profile page and elsewhere within the

Service in accordance with your account preferences. We display your Business Data within the

Service as directed by you. If you elect to use a third-party application to access the Service, we

may share your account information and Business Data with that application as you direct. Please

remember that we are not responsible for the privacy practices of such third parties, so you should

ensure the application has a privacy policy acceptable to you.

With Trusted Service Providers & Business Partners

We may utilize trusted third-party service providers to assist us in delivering,

improving, protecting, and promoting our Service. For example, we use third parties to help host our

Service, send email updates, perform analytics, and process payments. These providers have access to

your information only as necessary to perform their contracted services and are required to maintain

privacy and security standards at least as protective as this Privacy Policy.

For Legal & Safety Reasons

We may disclose your information (including personally identifiable information)

in response to a lawful request by public authorities, including to meet national security or law

enforcement requirements. We may also disclose your information to our legal counsel, governmental

authorities, or law enforcement if we believe it is reasonably necessary to comply with a law or

regulation, protect the safety of any person, address fraud, security, or technical issues, or

protect Factual Soft's rights or property.

In Aggregate & De-Identified Form

We may disclose aggregate, de-identified information (such as anonymous usage

data, platform types, etc.) about the overall use of our Website and Service publicly or with

interested third parties to help them understand, or to help us improve, the Service.

In Connection with a Business Transfer

If the ownership of all or substantially all of our business changes, we may

transfer your information to the new owner so that the Service can continue to operate. In such

case, your information would remain subject to this Privacy Policy until it is updated or amended by

the acquiring party upon notice to you.

The security of your information is important to us. When you enter sensitive

information (such as a credit card number) as part of our Service, we ensure that transmission is

encrypted using industry-standard TLS encryption.

Factual Soft uses commercially reasonable and industry-standard physical,

managerial, and technical safeguards to preserve the integrity and security of your information. We

guard against common web attack vectors, host data in secure cloud infrastructure (including Amazon

Web Services), and implement firewalls, access restrictions, and security monitoring on our servers.

While we take reasonable steps to protect your information, no security measures

are perfect or impenetrable. We cannot guarantee the absolute security of your information and are

not responsible for unauthorized third-party circumvention of any security measures.

If you have any questions about security on our Service, you can reach us through

our Website.

We retain your personal information for as long as your account is active or as

needed to provide you the Service, comply with our legal obligations, resolve disputes, and enforce

our agreements. Business Data uploaded through the Service is retained only temporarily during

active sessions unless otherwise specified by your subscription plan.

You may request deletion of your account and associated personal data at any time

by contacting us through our Website.

Depending on your jurisdiction, you may have the following rights regarding your

personal information:

Access: Request a copy of the personal information we hold about you

Correction: Request that we correct inaccurate or incomplete personal

information

Deletion: Request that we delete your personal information, subject to certain

legal exceptions

Portability: Request a copy of your personal data in a structured, commonly

used, machine-readable format

Opt-Out: Opt out of Marketing Messages at any time via the unsubscribe link in

any email or by contacting us

Restriction: Request that we restrict the processing of your personal

information under certain circumstances

Objection: Object to the processing of your personal information for direct

marketing or legitimate interest purposes

You may update or correct your account information at any time by logging in and

modifying your Profile Information. To exercise any of the above rights, please contact us through

our Website. We will respond to your request

within 30 days (or sooner if required by applicable law).

If you are a California resident, the California Consumer Privacy Act (CCPA) as

amended by the California Privacy Rights Act (CPRA) provides you with additional rights regarding

your personal information:

Right to Know: You have the right to request the categories and specific pieces

of personal information we have collected about you

Right to Delete: You have the right to request deletion of your personal

information, subject to certain exceptions

Right to Correct: You have the right to request correction of inaccurate

personal information

Right to Opt Out of Sale/Sharing: We do not sell your personal information and

do not share it for cross-context behavioral advertising

Right to Non-Discrimination: We will not discriminate against you for

exercising any of your CCPA/CPRA rights

To submit a request, please contact us through our Website. We may verify your identity before

fulfilling your request.

We may transfer information that we collect about you, including personal

information, to affiliated entities or to other third parties across borders and from your country

or jurisdiction to other countries or jurisdictions. If you are located in the European Economic

Area (EEA), the United Kingdom, Switzerland, or other regions with laws governing data collection

and use that may differ from U.S. law, please note that you are transferring information to a

country that may not have the same data protection laws as your jurisdiction.

Where required, we rely on appropriate legal mechanisms for international data

transfers, including Standard Contractual Clauses approved by the European Commission or other

applicable supervisory authorities. By using the Service, you consent to the transfer, processing,

and use of your information as described in this Privacy Policy.

Our Service is not directed to persons under 16. Factual Soft does not knowingly

collect or solicit personal information from anyone under the age of 16 or knowingly allow such

persons to register for an account. If we become aware that we have collected personal information

from a child under 16 without verification of parental consent, we take steps to promptly remove

that information. If you believe that we might have any information from or about a child under 16,

please contact us through our Website.

The Website or Service may contain links to other websites or services that are

not owned or controlled by Factual Soft. We are not responsible for the privacy practices of such

third-party websites or services. When you leave the Website or Service and access a third-party

website, this Privacy Policy is no longer in effect. We encourage you to read the privacy policy of

every website that collects your information.

From time to time, we may display advertisements on the Website or Service

delivered by our advertising partners. We will not share personally identifiable information with

any third-party advertiser or ad network. However, advertising partners may use cookies on the

Website, the Service, and/or their own websites. We encourage you to review their privacy policies.

We may update this Privacy Policy from time to time to reflect changes to our

practices, technologies, legal requirements, and other factors. If we make material changes, we will

notify you by updating the effective date at the top of this page and, where required by law,

provide additional notice (such as via email or a prominent notice on the Website). We encourage you

to review this Privacy Policy periodically. Changes are effective when posted on this page.

Questions about this Privacy Policy?

For questions about this or any Factual Soft terms or policies, please reach out to us:

Website: https://rapidlens.com

Factual Soft Company

LLC